Rocky Mountain Chocolate Factory Plans Systemwide Omnichannel Rollout, Adding Centralized Order Management and Expanding Delivery, Catering and Instacart Marketplace Access

Reuters02-27 00:00
<a href="https://laohu8.com/S/RMIL">Rocky Mountain</a> Chocolate Factory Plans Systemwide Omnichannel Rollout, Adding Centralized Order Management and Expanding Delivery, Catering and Instacart Marketplace Access

Rocky Mountain Chocolate Factory Inc. announced an omnichannel growth strategy that is being rolled out across its system and is expected to be substantially implemented within six weeks. The company plans to deploy a centralized order management system powered by Deliverect to integrate franchise locations with third-party marketplaces including Uber Eats, DoorDash, Grubhub and ezCater, and to expand availability through Instacart. The strategy aims to increase consumer touchpoints, support franchise unit economics, expand into corporate catering and gifting via ezCater, and improve systemwide data capture to inform menu optimization, marketing, forecasting and capital allocation.

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