Bloomin' Brands to Increase Digital Marketing Efforts -- Market Talk

Dow Jones02-25

1038 ET - Bloomin' Brands will increase its market efforts this year, focusing more of its investments on digital channels that carry higher ROIs, CEO Mike Spanos says on a call with analysts. Most of the restaurant operator's marketing investments will be concentrated in the second half of the year so as to give its turnaround a bit more time to establish. The Outback Steakhouse owner will also shift its media mix to be approximately 60% digital and 40% linear, Spanos says. That compares with approximately one-third digital and two-thirds linear last year. Share fall 0.8% after initially trading higher before the bell. (connor.hart@wsj.com)

(END) Dow Jones Newswires

February 25, 2026 10:38 ET (15:38 GMT)

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