Cold Is Winning the Coffee Wars at Starbucks -- WSJ

Dow Jones02-26

By Heather Haddon

Starbucks's business is going cold. Around two-thirds of the chain's U.S. orders are now iced, up from 37% in 2013, the company said. The trend extends beyond the U.S., with 60% of the chain's global sales represented by cold espressos, fruity Refreshers, iced matcha and chilled tea lattes. "Cold isn't just growing, it's reshaping the menu," Starbucks said Thursday.

Younger consumers especially are guzzling down iced drinks, and chains are piling in. Smaller coffee rivals like Dutch Bros have a sizeable cold-beverage business, while McDonald's and Taco Bell are expanding their iced offerings.

This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).

(END) Dow Jones Newswires

February 26, 2026 09:06 ET (14:06 GMT)

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