Harley-Davidson posts FY 2025 HDMC operating loss of USD 28.7 million (down 110.3%)

Reuters02-27
Harley-Davidson posts FY 2025 HDMC operating loss of USD 28.7 million (down 110.3%)

Harley-Davidson reported FY 2025 net income attributable to shareholders of USD 338.7 million and diluted EPS of USD 2.78, with operating income of USD 386.6 million. Segment results included an HDMC operating loss of USD 28.7 million, a LiveWire operating loss of USD 75.0 million, and HDFS operating income of USD 490.4 million. Worldwide dealer retail unit sales of new Harley-Davidson motorcycles fell 12.4% in FY 2025, including declines of 12.9% in the U.S. and 11.5% internationally, while wholesale motorcycle shipments declined 16.4% to 124,477 units. Management cited a challenging macro environment, including high interest rates and depressed consumer sentiment, and said new or increased tariffs implemented in 2025 cost the company about USD 67 million. The company highlighted an HDFS transaction completed in 2H 2025, including the sale of USD 4.1 billion of retail finance receivables and the sale of 95% of residual interests in retail finance receivables, which contributed to a USD 191.4 million benefit in provision for credit losses and a USD 27.9 million gain, alongside USD 72.6 million of debt extinguishment costs. Harley-Davidson also noted a CEO change effective October 1, 2025 and said it expects to announce a new strategic plan in Q2 2026, while planning new model introductions starting in 2026, including a new small displacement motorcycle and an “iconic classic cruiser,” and LiveWire’s shift toward production versions of two concept mini-motorcycles.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Harley-Davidson Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission (Ref. ID: 0000793952-26-000011), on February 26, 2026, and is solely responsible for the information contained therein.

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