Life Time Group Could Wind Down Cheaper Memberships -- Market Talk

Dow Jones02-26 00:36

1136 ET - Life Time Group is feeling done with the discounts, Oppenheimer analysts say. Senior leadership sees the company's fitness centers operating largely at capacity, with new openings ramping up faster than expected. As a result, the analysts say Life Time has the flexibility to gradually de-emphasize cheaper "qualified memberships" and replace them with full-priced alternatives. The more expensive memberships also tend to lend to higher sales of in-center products and services, they say. "Enhancements to in-center offerings should allow for even better membership monetization, over time," the analysts say. Life Time shares fall 8.3%. (amira.mckee@wsj.com)

(END) Dow Jones Newswires

February 25, 2026 11:36 ET (16:36 GMT)

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