Nike Seen With Further Challenges in China -- Market Talk

Dow Jones02-28

1512 ET - Nike may be facing continued struggles in China after one of its key distributors in the country warned of subdued consumer confidence and elevated inventory, BNP Paribas Equity Research analyst Laurent Vasilescu says in a note. Pou Sheng, a sporting goods retailer in China, forecast a profit decline of 57% in 2025 as it pursued aggressive promotions, the analysts say. Additionally, Nike is reporting its fiscal third-quarter results on April 2 ahead of a long weekend when both the U.S. and European markets are closed for Easter, instead of the third week of March when it typically reports, triggering questions among investors, the analysts say. "We believe Nike will provide an important but challenging update on China," they say, suggesting a major restructuring program could be in the cards. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

February 27, 2026 15:12 ET (20:12 GMT)

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