By Angela Palumbo
Apple kicked off what's expected to be a week of product launches by announcing a new iPhone and iPad model on Monday.
The tech giant announced the introduction of two new products, including the iPhone 17e, which will be the lowest priced option in the iPhone 17 lineup.
The iPhone 17e features a cellular modem made by Apple, the C1X, which the company says is twice as fast as the C1 modem in the iPhone 16e. This comes as Apple continues to transition away from Qualcomm modems that have typically been used in iPhones.
Qualcomm stock was down 2.5% on Monday.
The iPhone 17e starts at $599, which compares to the starting price of $799 for the standard iPhone 17, $999 for the thin iPhone Air, and $1199 for the iPhone 17 Pro Max. It comes in black, white, and a new pink color, and is available for preorder on March 4.
A lower cost phone could prove to be an important product to Apple.
iPhones are Apple's most important device as they bring in the most revenue for the company. Investors keep a close eye on iPhone sales each quarter to ensure that demand remains strong. But a continued high cost of living and longer phone life spans have both been consistent concerns for some Apple shareholders. A lower priced model could help incentivize customers to upgrade their phones in an economic environment that may have otherwise led them to delay getting a new device.
"iPhone 17e combines powerful performance and features our users love at an exceptional value, making it a compelling option for customers looking to upgrade to the iPhone 17 family," Kaiann Drance, Apple's vice president of Worldwide iPhone Product Marketing, said in the news release.
Apple also unveiled its latest iPad on Monday.
The iPad Air will have more memory and will be powered by the company's M4 chip. This is meant to help make editing, gaming, and other tasks faster for the user. It's also meant to help better power the company's artificial intelligence technology.
The new iPad Air will come in an 11-inch and 13-inch model, and will start at $599 and $799, respectively. A traditional iPad with an A16 chip starts at $349, while the iPad Pro with an M5 chips starts at $999.
Apple stock was little moved on Monday at $264.14.
Customers and investors can expect Apple to announce more products in the days ahead as CEO Tim Cook teased on X last week that this would be a "big week" for releases. Apple may showcase a new MacBook, Apple TV, and more.
Write to Angela Palumbo at angela.palumbo@dowjones.com
This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.
(END) Dow Jones Newswires
March 02, 2026 10:24 ET (15:24 GMT)
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