Bilibili's AI Investments Could Drag on Margins -- Market Talk

Dow Jones13:48

0548 GMT - Bilibili's artificial-intelligence investments are likely to drag on its margin-improvement trajectory, say Citi analysts in a note. The Chinese online entertainment platform's 4Q advertising segment performed better than expected, partly thanks to algorithm improvement and efficiency enhancement brought by AI technology adoption, they note. While advertising momentum is likely to be sustained into 1Q, the company's plans to invest more in AI-related tools could weigh. Citi cuts its 2026 and 2027 earnings estimates by 2.0% and 1.0%, respectively. The bank retains its neutral/high risk rating, citing muted performance in the games segment and unexpected AI investments. It also maintains its $27 target price on the ADRs, which closed 7.1% lower at $25.55. (megan.cheah@wsj.com)

(END) Dow Jones Newswires

March 06, 2026 00:48 ET (05:48 GMT)

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