Trade Desk Stock Jumps. Why the Beaten Down Shares Are Getting a Big Boost. -- Barrons.com

Dow Jones03-05 20:03

By Alex Kozul-Wright

Trade Desk stock was soaring early Thursday following a report that OpenAI has held talks with the company about help to sell ads on its flagship ChatGPT platform.

The ad technology company's shares were 17% higher at $29.44 in premarket trading after a report from The Information about a potential partnership. Trade Desk runs a platform to help companies to buy digital advertising space.

The stock has slumped 63% over the past year, as of Wednesday's close -- the third-worst performer in the S&P 500 in that time -- behind Fiserv and Gartner. The company has recently faced a revenue growth slowdown and stiff competition from the likes of Amazon.com and Alphabet's Google.

Last month, OpenAI said that it would begin "to test ads in ChatGPT in the U.S." on its Free and Go subscription tiers. "Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks," the company added.

Trade Desk declined to comment when contacted by Barron's. OpenAI did not immediately respond to a request for comment.

Write to Alex Kozul-Wright at alexander.kozul-wright@barrons.com

This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

March 05, 2026 07:03 ET (12:03 GMT)

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Trade Desk runs a platform to help companies to buy digital advertising space. \n\n\n  The stock has slumped 63% over the past year, as of Wednesday's close -- the third-worst performer in the S&P 500 in that time -- behind Fiserv and Gartner. The company has recently faced a revenue growth slowdown and stiff competition from the likes of Amazon.com and Alphabet's Google. \n\n\n  Last month, OpenAI said that it would begin \"to test ads in ChatGPT in the U.S.\" on its Free and Go subscription tiers. \"Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks,\" the company added. \n\n\n  Trade Desk declined to comment when contacted by Barron's. OpenAI did not immediately respond to a request for comment. \n\n\n  Write to Alex Kozul-Wright at alexander.kozul-wright@barrons.com \n\n\n   This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal. \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  March 05, 2026 07:03 ET (12:03 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2617054126","isCrawlerRequest":true}