DraftKings Collabs With ESPN for March Madness Betting -- Market Talk

Dow Jones01:11

1211 ET - DraftKings is working with ESPN to link peoples' March Madness brackets to betting accounts. DraftKings customers will be able to link their bracket to their account, and then place bets aligned with their bracket picks. DraftKings will also give tailored suggestions to customers on how to bet. The online sports betting company said the move is part of its broader strategy to expand opportunities for fans to engage with big sports events. Earlier this week, DraftKings said it would integrate its new prediction markets platform into its core app, so people in states where sports betting isn't legal can now use certain features in the app. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

March 06, 2026 12:11 ET (17:11 GMT)

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