Trade Desk Surges on Potential OpenAI Talks, But Details Unclear -- Market Talk

Dow Jones02:18

1318 ET - Trade Desk surges 18% after a report in The Information that the advertising technology company has held early talks with OpenAI to partner on selling ads for ChatGPT. D.A. Davidson says in a note its "a positive headline for a stock that could really use one of those." But analysts Tom White and Wyatt Swanson say it's too early to say how big the monetization opportunity is for Trade Desk, as it's unclear which Trade Desk services OpenAI is interested in. OpenAI also eventually wants to move ad technology in-house, The Information reported, meaning any partnership between the two companies could be temporary. (elias.schisgall@wsj.com)

(END) Dow Jones Newswires

March 05, 2026 13:18 ET (18:18 GMT)

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