Nio launches Firefly brand in Thailand, entering 2nd right-hand drive market

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Firefly has already entered 10 overseas markets, with plans to expand to nearly 40 markets across Europe, the Americas, and Southeast Asia. The move aims to bypass tariff barriers in European and US ...

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it is the most dynamic and strategic market in Southeast Asia, said Daniel Jin, Nio vice president and president of Firefly.\n(Firefly president Daniel Jin introduced the Firefly EV at an event in Bangkok on March 5. Image credit: Nio)\n\"It will be a driving force in our global growth, amplifying our presence in Asia, connecting us with new communities, and proving that good design and urban freedom resonate everywhere,\" Jin said.\nSince debuting its RHD model at the Guangzhou Auto Show in November 2025, the Firefly brand has been accelerating its commercial push into global RHD markets.\nThe brand has currently entered 10 overseas markets and plans to gradually expand to nearly 40 automotive markets across Europe, the Americas, and Southeast Asia, according to a Nio statement.\nFirefly focuses on urban mobility, emphasizing active and passive safety, original design, ingenious space solutions, and smart, convenient features.\nIts current sole model, the Firefly EV, features a rear-wheel-drive layout with a tight turning radius. It is equipped with a 42-kWh battery pack that delivers a range of up to 420 kilometers.\nTo further boost local brand awareness and market influence, Firefly's RHD model will also make its official appearance at the upcoming 47th Bangkok International Motor Show.\n\n\n\n\n\n\n\n\n\n\n\n\nNio Firefly reaches 40,000-unit delivery milestone\nThis means Firefly has delivered 586 units so far this month.\n\n\nNio\nJan 10, 2026","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2617504311","isCrawlerRequest":true}