Market Chatter: Prada to Focus on Full-Price Sales, Cut Versace Sub-Brands

MT Newswires Live03-06

Prada (HKG:1913) plans to boost full-price sales at Versace and scale back several secondary product lines as it restructures the luxury label following its acquisition, Reuters reported Thursday.

The group will discontinue the Versace Jeans line and other ready-to-wear sub-brands, Chief Financial Officer Andrea Bonini told analysts, according to the report.

Prada instead aims to revive the top-tier Atelier Versace line, focusing on haute couture and special projects, it added.

Pieter Mulier, who is joining from Richemont-owned Alaïa as Versace's creative director, will reportedly assume the role in July and is expected to present his first collection for the brand in early 2027.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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