WHOOP Picks Viant as Strategic Ad Platform Partner

Reuters03-05

Viant Technology Inc. has entered a multi-year strategic partnership with wearable technology company WHOOP. Under the deal, Viant will serve as WHOOP’s DSP of record, using its connected TV and identity-based targeting capabilities to support household-level CTV activation and measurement tied to business results.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Viant Technology Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202603050830BIZWIRE_USPR_____20260305_BW589505) on March 05, 2026, and is solely responsible for the information contained therein.

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