Victoria's Secret Gains Traction With Young Shoppers -- Market Talk

Dow Jones03-06

1407 ET - Victoria's Secret says it's gaining new customers including young shoppers. The bra and apparel retailer's overall customer count grew at a low single-digit rate in the fiscal fourth quarter, led primarily by new customers, Chief Executive Hillary Super says during a call with analysts. Within the new customer growth, "we're seeing a nice uptick in younger customers," Super says. "It's a little gray because there's a delayed matching in age range, so it's not a precise science, but we do see that." She says the company's PINK brand has been working to attract Gen Z with cultural moments like its signature fashion show and Valentine's Day. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

March 05, 2026 14:08 ET (19:08 GMT)

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Within the new customer growth, \"we're seeing a nice uptick in younger customers,\" Super says. \"It's a little gray because there's a delayed matching in age range, so it's not a precise science, but we do see that.\" She says the company's PINK brand has been working to attract Gen Z with cultural moments like its signature fashion show and Valentine's Day. 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The bra and apparel retailer's overall customer count grew at a low single-digit rate in the fiscal fourth quarter, led primarily by new customers, Chief Executive Hillary Super says during a call with analysts. Within the new customer growth, \"we're seeing a nice uptick in younger customers,\" Super says. \"It's a little gray because there's a delayed matching in age range, so it's not a precise science, but we do see that.\" She says the company's PINK brand has been working to attract Gen Z with cultural moments like its signature fashion show and Valentine's Day. 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The bra and apparel retailer's overall customer count grew at a low single-digit rate in the fiscal fourth quarter, led primarily by new customers, Chief Executive Hillary Super says during a call with analysts. Within the new customer growth, \"we're seeing a nice uptick in younger customers,\" Super says. \"It's a little gray because there's a delayed matching in age range, so it's not a precise science, but we do see that.\" She says the company's PINK brand has been working to attract Gen Z with cultural moments like its signature fashion show and Valentine's Day. 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