Cracker Barrel's Turnaround Helped by Promotions, Google Ratings -- Market Talk

Dow Jones03-05

1759 ET - Cracker Barrel has introduced new menu items and promotions to mount a comeback after last year's failed logo change. The Tennessee-based restaurant chain added a breakfast burger, smoky southern salmon and a new egg scramble and launched a "meals for two" promotion that costs $19.99, said Chief Executive Julie Felss Masino. The company said its average Google rating was 4.28 stars in its second quarter, the highest quarterly score since 2020. "We are at our best more than we have been in a while," Masino said. (chris.kuo@wsj.com)

(END) Dow Jones Newswires

March 04, 2026 17:59 ET (22:59 GMT)

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