Prada Faces Challenges This Year -- Market Talk

Dow Jones03-06

1144 GMT - Prada's brands face a number of challenges in 2026, including the necessary revamp of Versace, Citi analysts Thomas Chauvet and Alberto Cecchetto say in a note. The Italian luxury fashion company reported fourth-quarter sales and second-half EBIT broadly in line with expectations. "Despite positive current trading commentary, we still see limited visibility on the magnitude of any potential growth acceleration at the Prada brand this year," the analysts say. Furthermore, the group's Miu Miu label faces risks of growth slowing further, they add. For Versace, visibility remains low on both the scale and timing of the required turnaround, the analysts say. Citi maintains its neutral rating on the stock. Shares closed at 40.88 Hong Kong dollars. (andrea.figueras@wsj.com)

(END) Dow Jones Newswires

March 06, 2026 06:44 ET (11:44 GMT)

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Furthermore, the group's Miu Miu label faces risks of growth slowing further, they add. For Versace, visibility remains low on both the scale and timing of the required turnaround, the analysts say. Citi maintains its neutral rating on the stock. Shares closed at 40.88 Hong Kong dollars. 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