Ströer reported preliminary FY 2025 results with consolidated revenue at an all-time high of EUR 2.1 billion and adjusted EBITDA of EUR 626 million. The OOH Media segment posted revenue of EUR 989 million, with DOOH revenue of around EUR 400 million; DOOH accounted for more than 40% of OOH revenue. In the Digital & Dialog Media segment, revenue rose to EUR 892 million, including EUR 442 million from the digital business and EUR 450 million from the dialog business. In DaaS and E‑Commerce, Statista recorded revenue of EUR 165 million, while AsamBeauty reported revenue of around EUR 187 million. Operationally, Ströer said OOH advertising increased its market share to 10.0% in Germany, while programmatic DOOH delivered renewed double-digit growth of around 12% in FY 2025. The company highlighted the launch of “The Whale,” a premium LED digital screen in Hamburg, and said t-online’s reach rose 10% in January 2026 and 13% in February 2026 versus the same months in 2024, despite Google’s AI Overviews being rolled out in 1H 2025. Ströer also outlined a strategy shift toward an AI-powered platform model, centered on the Ströer Ad Manager and the AI-based “Public Mind” analytics tool, and appointed Sven Scheffler as Group CTO effective March 1, 2026. The company said FY 2025 figures are preliminary, with audited results due March 23, 2026.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Stroeer SE & Co. KGaA published the original content used to generate this news brief on March 05, 2026, and is solely responsible for the information contained therein.
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