Planet Fitness Sees Gen Z Memberships Boom -- Market Talk

Dow Jones03-06

1546 ET - Planet Fitness's customer base is getting younger, management says in a chat with Jefferies analysts. CEO Colleen Keating says Gen Z represents the fitness chain's fastest growing membership cohort. Planet Fitness has made efforts to gain traction with younger consumers through influencer partnerships and free summer passes for teens. As Gen Z memberships grow, Keating says the company is already optimistic about the next generation of members. "Gen Alpha coming up behind Gen Z is even more fitness minded," Keating says. Planet Fitness is off 2% at $79.79.(amira.mckee@wsj.com)

(END) Dow Jones Newswires

March 05, 2026 15:46 ET (20:46 GMT)

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