ComScore (SCOR) and Yahoo DSP said Thursday they are collaborating on political advertising effectiveness on connected TV with the launch of the Proximic Political Audiences service.
Financial terms of the collaboration were not disclosed.
The partnership is meant to help advertisers "unify fragmented media strategies" across linear and streaming operations, the companies said.
Proximic Political Audiences aligns connected TV ad targeting with linear TV exposure, helping campaigns improve reach, the companies said.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
Comments