Life Time Group Prunes Memberships To Boost Revenue -- Market Talk

Dow Jones03-12

1145 ET - Life Time Group wants lower member counts and higher membership dues, UBS analysts say in a research note after meeting with company executives. The gym operator uses waitlists as a tool to manage membership volume and optimize revenue, the analysts say. Some new Life Time clubs garner up to 11,000 person waitlists before they even open, and the analysts say the company has the flexibility to charge more and accept fewer members. Life Time has cut down discounted channel memberships at its North American clubs and will continue pruning the membership base to reduce lower paying members and boost revenue, they add. Life Time Group shares are off 1.5%.(amira.mckee@wsj.com)

(END) Dow Jones Newswires

March 12, 2026 11:45 ET (15:45 GMT)

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