FreeWheel Launches AI Agent Infrastructure for Premium Video Ad Transactions

Reuters03-11

FreeWheel, a Comcast subsidiary, launched new AI agent infrastructure powered by its Model Context Protocol (MCP) server and Intelligence tools to automate and optimize premium video advertising transactions. PMG is piloting the capabilities within its Alli marketing operating system, enabling real-time monitoring, analysis, and optimization of streaming deals.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Comcast Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 202603111000BIZWIRE_USPR_____20260311_BW925764) on March 11, 2026, and is solely responsible for the information contained therein.

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