Popular activewear brand slapped with $702,000 fine Thousands of customers have been impacted by the company’s actions. 2 min read

7NEWS03-11

The Australian branch of popular activewear company Lululemon has been fined $702,900 after it sent thousands of spam emails without the option to unsubscribe.Lululemon sent more than 370,000 emails ...

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to keep transactional or service messages separate from sales content and links,” she said.“This is the fifth enforcement action ACMA has undertaken in the last 18 months against businesses that have incorrectly treated messages as non-commercial even though they contained or had links to clearly commercial material.“The law is clear — providing the ability to opt-out is mandatory for marketing messages.”Lululemon has also entered into a comprehensive court-enforceable undertaking and has committed to reviewing its spam rule compliance.The company will also regularly report to ACMA on how its implementing recommended improvements.Lululemon told 7NEWS.com.au it has worked “co-operatively” with ACMA to address the issues and had made changes to its emails.“We are committed to delivering an exceptional guest experience that complies with all applicable legal and regulatory requirements,” the company said.Be the first to know: Add 7NEWS as your preferred news source on Google“We have completed a thorough review of our practices for communicating with our guests and have made updates to our standard guest journey emails, including our order confirmation and delivery notifications to ensure ongoing compliance.”Hardware store shelves stripped as fuel fears spark panic buying3 min readShoppers rage at soaring Easter egg prices5 min read","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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