Magnite partners with NOVA Entertainment to enable programmatic access to the Nova Retail Network

Reuters03-12

Magnite partners with NOVA Entertainment to enable programmatic access to the Nova Retail Network

Magnite partnered with NOVA Entertainment to enable programmatic buying for the Nova Retail Network, an in-store audio network in Australia. The agreement allows advertisers to access the network’s digital audio inventory through Magnite’s platform. NOVA Entertainment Chief Commercial Officer Nicole Bence and Magnite Managing Director for Australia and New Zealand Yael Milbank commented on the collaboration. Magnite cited an IAB Australia report stating that 72% of Australian audio buyers purchased audio programmatically in 2025.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Magnite Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202603111605PRIMZONEFULLFEED9669960) on March 11, 2026, and is solely responsible for the information contained therein.

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