Mattel CEO Says Barbie Should Return to Growth in 2027 -- Market Talk

Dow Jones03-13

1224 ET - Mattel expects Barbie to return to growth next year, following several years of lagging sales. "We're doing a lot of work around Barbie," CEO Ynon Kreiz says at the UBS Global Consumer and Retail Conference. He adds the toymaker is confident these efforts will pay off, beginning in 2027, given the overall strength of the brand. Barbie remains one of Mattel's largest and most influential brands, generating about $1.2 billion in gross billings last year. But demand has cooled following the blockbuster "Barbie" movie in 2023. Gross billings declined 11% last year after a 12% drop the prior year. Analysts have previously said that when Barbie struggles, it becomes difficult for Mattel's broader performance to offset the weakness. (connor.hart@wsj.com)

(END) Dow Jones Newswires

March 12, 2026 12:24 ET (16:24 GMT)

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But demand has cooled following the blockbuster \"Barbie\" movie in 2023. Gross billings declined 11% last year after a 12% drop the prior year. Analysts have previously said that when Barbie struggles, it becomes difficult for Mattel's broader performance to offset the weakness. 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He adds the toymaker is confident these efforts will pay off, beginning in 2027, given the overall strength of the brand. Barbie remains one of Mattel's largest and most influential brands, generating about $1.2 billion in gross billings last year. But demand has cooled following the blockbuster \"Barbie\" movie in 2023. Gross billings declined 11% last year after a 12% drop the prior year. Analysts have previously said that when Barbie struggles, it becomes difficult for Mattel's broader performance to offset the weakness. (connor.hart@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  March 12, 2026 12:24 ET (16:24 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4190","symbol_name":"消闲用品","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2619153512","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2619153512","pubTimestamp":1773332640,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1224 ET - Mattel expects Barbie to return to growth next year, following several years of lagging sales. \"We're doing a lot of work around Barbie,\" CEO Ynon Kreiz says at the UBS Global Consumer and Retail Conference. 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Analysts have previously said that when Barbie struggles, it becomes difficult for Mattel's broader performance to offset the weakness. 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