Global Smartphone Shipments Could Fall 17% in 2026 -- Market Talk

Dow Jones10:18

0218 GMT - Global smartphone shipments could decline 17% in 2026, Citi analysts say in a research note. Citi lowers its 2026 and 2027 smartphone shipment estimates to 1.04 billion units and 1.17 billion units, respectively, due to demand weakness given higher memory-chip prices, they note. Smartphone makers will pass through certain cost pressures to customers and some makers will likely face memory shortages, Citi says. Citi expects Apple's and Samsung's shipments to stay resilient, while Xiaomi's could decline 13%. Other Android brands will likely see shipments fall as well, mainly on low-end smartphones, they add. (sherry.qin@wsj.com)

(END) Dow Jones Newswires

March 12, 2026 22:18 ET (02:18 GMT)

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