Why Are HubSpot Shares Climbing On Thursday?

Benzinga00:06

HubSpot Inc (NYSE:HUBS) shares are up during Thursday’s trading session. The move comes despite a quiet news cycle for the Cambridge-based company.

• HubSpot stock is showing upward movement. Why is HUBS stock advancing?

Strong Earnings Performance

HubSpot reported quarterly earnings of $3.09 per share on Feb. 11. This exceeded the Benzinga Pro analyst estimate of $2.99. Quarterly revenue reached $846.75 million, surpassing the Street estimate of $830.54 million.

CEO Yamini Rangan called 2025 a “transformative year.” She noted “AI adoption gathered pace” via the company’s Breeze Customer Agent.

Analyst Growth Outlook

Needham analyst Joshua Reilly maintained a Buy rating. He cut the target from $700 to $300.

Reilly stated the company’s position for “multiple drivers to growth re-acceleration.” He noted total revenue grew 20.4% year-on-year.

Positive 2026 Guidance

BTIG analyst Nick Altmann also reiterated a Buy rating. He cited “strength in underlying KPIs” as a core driver. HubSpot expects fiscal 2026 revenue between $3.69 billion and $3.7 billion. This outlook sits above the previous $3.61 billion estimate.

Customer Base Expansion

The company grew its customer count to 288,706 by late 2025. This represents a 16% increase from the prior year. Calculated billings also rose 27% to $971.4 million in the fourth quarter.

Technical Analysis

HubSpot is trading 3.5% above its 20-day simple moving average (SMA), but it remains 24.9% below its 100-day SMA, showing a short-term bounce inside a still-damaged longer-term trend.

Shares are down 56.75% over the past 12 months and are positioned closer to their 52-week lows than highs.

Key Resistance: $297
Key Support: $214

HUBS Stock Price Activity: HubSpot shares were up 1.07% at $261.88 at the time of publication on Thursday, according to Benzinga Pro data.

Image Via Shutterstock

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.