Redfin analysis says phased marketing could lift housing inventory by 6%-12%

Reuters03-14 03:09

Redfin analysis says phased marketing could lift housing inventory by 6%-12%

Redfin, a Rocket-owned brokerage, said an analysis estimates annual housing inventory could increase 6% to 12% in markets where sellers can test pricing strategies through “Private Exclusive” and “Coming Soon” listings before formally listing. Redfin Senior Economist Asad Khan said the approach may reduce uncertainty about pricing and time to find a buyer, which can affect sellers’ willingness to list. The report said phased marketing can lower the risk of price cuts and extended time on market, noting that overpricing by 10% or more can add more than a month to the selling timeline. Redfin said it partnered with Compass to display Compass “Coming Soon” listings on Redfin.com and to surface matching “Private Exclusive” listings to Redfin users.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Rocket Companies Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202603131509BIZWIRE_USPR_____20260313_BW224970) on March 13, 2026, and is solely responsible for the information contained therein.

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