Willis partners with Qover to expand GB Affinity technology ecosystem

Reuters16:41

Willis partners with Qover to expand GB Affinity technology ecosystem

Willis, part of WTW, entered a strategic partnership with Qover to expand its GB Affinity technology ecosystem. The collaboration is focused on embedded and affinity insurance, allowing businesses to integrate insurance into customer journeys at the point of sale. Willis and Qover said the partnership will provide a product-agnostic solution to help businesses launch tailored insurance programmes at scale. Anthony Borgman, Head of Affinity, GB at Willis, said the partnership is intended to improve speed to market and distribution flexibility. Quentin Colmant, CEO and Co-Founder of Qover, said Qover will support Willis’ GB Affinity plans through its embedded insurance orchestration platform.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Willis Towers Watson plc published the original content used to generate this news brief on March 16, 2026, and is solely responsible for the information contained therein.

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The collaboration is focused on embedded and affinity insurance, allowing businesses to integrate insurance into customer journeys at the point of sale. Willis and Qover said the partnership will provide a product-agnostic solution to help businesses launch tailored insurance programmes at scale. Anthony Borgman, Head of Affinity, GB at Willis, said the partnership is intended to improve speed to market and distribution flexibility. Quentin Colmant, CEO and Co-Founder of Qover, said Qover will support Willis’ GB Affinity plans through its embedded insurance orchestration platform.\n      \n\n\nDisclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. 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