EA attended the GDC Festival of Gaming 2026 in San Francisco, where it presented sessions on AI and game development. The company discussed reinforcement learning used for goalkeepers in EA SPORTS FC 26. EA also outlined its use of performance capture for cinematics in Battlefield 6 and described developer support workflow changes for Apex Legends.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Electronic Arts Inc. published the original content used to generate this news brief on March 12, 2026, and is solely responsible for the information contained therein.
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