The Trade Desk (TTD) Stock Faces Selling Pressure After Audit Findings: What's Going On?

Benzinga00:27

The ad-tech stock came under pressure after reports that Publicis Groupe, one of the world's largest advertising holding companies, advised clients to stop using The Trade Desk's demand-side platform ...

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The findings allegedly included improper fee applications, clients being automatically opted into paid features without consent, and concerns over whether media and data costs were passed through without unauthorized markups. \nThe company has disputed those conclusions, saying some data restrictions were intended to protect partner confidentiality, but Publicis reportedly found the response inadequate.\nThe fallout also triggered a wave of Wall Street caution. Rosenblatt downgraded the stock from Buy to Neutral and cut its price target to $25 from $36, while Stifel lowered its rating from Buy to Hold and reduced its target to $26 from $48.\nStill, investors are also weighing more constructive signals, including CEO Jeff Green's roughly $148.1 million share purchase and reports of early partnership talks between OpenAI and The Trade Desk around selling ads through TTD's platform.\nTrade Desk's RSI has spent most of the past year in the neutral range, with periodic spikes into overbought territory above 70 and several dips into oversold levels near or below 30, signaling volatile but range-bound momentum. \nRecently, the RSI has hovered in the mid-range after rebounding from oversold conditions, suggesting neither strong bullish nor bearish momentum in the near term.\nLooking further out, the next major catalyst for the stock arrives with the May 7 earnings report.\nAnalyst Consensus & Recent Actions: The stock carries a Buy Rating with an average price target of $41.79. Recent analyst moves include:\nTTD Price Action: Trade Desk shares were down 0.81% at $23.36 at the time of publication on Thursday. The stock is near its 52-week low of $21.08, according to Benzinga Pro data.\nImage: Shutterstock\nThis content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.\nTo add Benzinga News as your preferred source on Google, click here.","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2620227974","isCrawlerRequest":true}