Comcast’s FreeWheel integrates Tunnl audience data for political targeting on CTV

Reuters03-18 20:00

Comcast’s FreeWheel integrates Tunnl audience data for political targeting on CTV

FreeWheel, a Comcast unit, entered a direct integration with Tunnl to provide political and issues-based advertisers access to Tunnl’s syndicated audiences within FreeWheel buying workflows across premium CTV. The integration adds Tunnl’s political and issues-based voter segments, including more than 3,500 issue-driven segments. Michelle Eule of FreeWheel said the integration is intended to support faster audience activation for political and adjacent use cases. Jeff Teng of Tunnl said the integration is designed to streamline activation within FreeWheel’s workflows.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Comcast Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 202603180800BIZWIRE_USPR_____20260318_BW026644) on March 18, 2026, and is solely responsible for the information contained therein.

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