Square published a Local Economy Report analyzing millions of anonymized transactions and found that regular customers generated 6x more annual revenue than one-time visitors. The report defined regulars as customers who visit a business at least four times per year and said they tip 11% more on average than transient customers. It also found that 32% of regular customers are shared between businesses in the same ZIP code and that each shared-customer connection is associated with higher annual revenue, including USD 2,201 per connection in Los Angeles. Regular-customer revenue grew 7.67% in 2025, while overall revenue growth was 6.97%. Consumer survey results cited in the report said 75% of consumers plan to spend at least as much at local businesses over the next 12 months.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Block Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202603180900BIZWIRE_USPR_____20260318_BW263799) on March 18, 2026, and is solely responsible for the information contained therein.
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