LifeMD appoints Atul Kavthekar CFO and names Chris Pisano CMO

Reuters04:18

LifeMD appoints Atul Kavthekar CFO and names Chris Pisano CMO

LifeMD appointed Atul Kavthekar as chief financial officer, replacing Marc Benathen, who will remain with the company through March 31, 2026. Kavthekar is a healthcare finance executive with nearly three decades of experience across provider-side healthcare, retail and specialty pharmacy, e-commerce, and technology. The company also named Chris Pisano as chief marketing officer; he has more than 25 years of marketing experience across healthcare, financial services, technology, e-commerce, and professional services and previously founded a marketing and technology venture. Jessica Friedeman, who joined in January 2023 as chief marketing officer, was appointed chief business officer and will lead enterprise and employer health offerings while continuing as general manager of the women’s health division.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. LifeMD Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission (Ref. ID: 0001493152-26-011228), on March 18, 2026, and is solely responsible for the information contained therein.

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