Bread Financial report finds 53% of US consumers rank price as the top shopping factor

Reuters03-23
Bread Financial report finds 53% of US consumers rank price as the top shopping factor
  • Bread Financial’s 2026 State of the American Shopper report found that 53% of U.S. consumers cited price as the top factor in retail decision-making, compared with 16% citing sales and promotions.
  • Among consumers who tried a new brand in the past month, 78% said they are open to a long-term relationship with that retailer and 58% said they have already signed up for the new brand’s loyalty program.
  • When asked what retailers could do to keep their loyalty, 48% focused on bringing prices down, while 24% pointed to better promotions and sales.
  • On consumer sentiment, 75% said they are on the right track personally and 48% said they plan to focus on increasing their savings in the next year.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Bread Financial Holdings Inc. published the original content used to generate this news brief on March 23, 2026, and is solely responsible for the information contained therein.

At the request of the copyright holder, you need to log in to view this content

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap
Leave a comment