Prem Rugby Big Match Bonanza test of sport’s commercial aims

cityam03-26

This weekend will help assess where Prem Rugby is This weekend will go far in helping onlookers assess how much progress Prem Rugby has made in recent years.Because on Saturday the first match since ...

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But it is one of three back-to-back-to-back matches at major stadia on Saturday.Following the Slater Cup clash at Villa Park, Harlequins will travel to Cardiff’s Principality Stadium to take on Bristol Bears before Saracens host Northampton Saints at the Tottenham Hotspur Stadium.Prem Rugby realityIf Quins are to target their European bid next week they’ll need to rest the likes of Marcus Smith because he played last week. Likewise for Leicester’s big boys. Bristol’s internationals were forced to watch their side lose last week in order to ","collect":0,"end_time":0,"defaultTopTitle":"cityam.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU0205194284.USD":"SCHRODER ISF US SMALL & MID-CAP EQUITY \"A\" (USD) INC AV","BK4508":"社交媒体","LU0240877869.USD":"SCHRODER ISF GLOBAL SMALL COMPANIES \"A\" ACC","LU0205193047.USD":"SCHRODER ISF US SMALL & MID-CAP EQUITY \"A\" (USD)  ACC","MTCH":"Match Group, Inc.","LU0240878834.USD":"SCHRODER ISF GLOBAL SMALL COMPANIES \"A\" (USD) INC AV","BK4077":"互动媒体与服务","BK4549":"软银资本持仓","BK4588":"碎股","BK4585":"ETF&股票定投概念"},"translate_title":"Prem橄榄球大赛对体育商业目标的考验","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MTCH":1.5},"content_text":"This weekend will help assess where Prem Rugby is This weekend will go far in helping onlookers assess how much progress Prem Rugby has made in recent years.Because on Saturday the first match since Australia beat Uruguay in the 2015 Rugby World Cup will take place at Villa Park in Birmingham.The geography is a little bit iffy given the home team – Gloucester – are further away from, and a longer drive to, Villa Park than away team Leicester Tigers. But it is one of three back-to-back-to-back matches at major stadia on Saturday.Following the Slater Cup clash at Villa Park, Harlequins will travel to Cardiff’s Principality Stadium to take on Bristol Bears before Saracens host Northampton Saints at the Tottenham Hotspur Stadium.\n\nThe major perk of this is its proximity to the Six Nations, just two weeks after the action concluded in Paris. This builds momentum; fans are able to recognise the big names and can get a big-game feeling without forking out £200 to watch England lose to Ireland.\n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe three games – albeit all southern-ish – are spread across regions of the UK and that, too, is helpful. Combine that with the marketing Newcastle Red Bulls have done for their match on Friday, dubbed the “Big Night Oot”, and it could be quite a bumper weekend.But here are the problems. Its very selling point, being close to the Six Nations, is also a drawback, because clubs are forced to rest their internationals for one week within the three matchweeks following on from the championship.All teams except Gloucester progressed through to the Round of 16 in one of the two European competitions, meaning that everyone but the Cherry and Whites have three games in the three weeks after the Six Nations.\n\nPrem Rugby realityIf Quins are to target their European bid next week they’ll need to rest the likes of Marcus Smith because he played last week. Likewise for Leicester’s big boys. Bristol’s internationals were forced to watch their side lose last week in order to play this weekend in their big “home game”. You get the picture, and it’s not ideal.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.39.0","shortVersion":"4.39.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2622176864","isCrawlerRequest":true}