Mondelez Looks to Offer Selective Discounts to Win Customers -- Market Talk

Dow Jones02:46

1446 ET - Mondelez International is focused on offering the right value in North America as it looks to win over cautious U.S. shoppers, BofA Securities analysts say in a note after meeting with the snack company's leadership. Mondelez is aiming to remain selective with its promotions and price increases to make sure its products hit the right price points and pack points while also balancing elasticity with long-term brand equity, the analysts say. The company's U.S. business is stabilizing, with trends expected to improve on a sequential basis as it builds momentum in brands like Give & Go and Tate's and looks to drive recovery in the biscuits category, the analysts say.(kelly.cloonan@wsj.com)

 

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March 26, 2026 14:46 ET (18:46 GMT)

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