Lower Alcohol Demand May be Here to Stay -- Market Talk

Dow Jones03-27

1342 ET - Alcohol demand issues in the U.S. appear more structural than cyclical, BNP Paribas analyst Kevin Grundy says in a note. U.S. consumers have distinctly negative attitudes toward alcohol consumption, driven by a shift towards health and wellness, links to cancer and the rise of GLP-1s, he says. Difficult economic conditions are also contributing, though to a lesser extent, he says. As a result, consumers are drinking less than any time in decades, a trend that will be tough to reverse, he says. However, Wall Street's estimates reflect a rosier recovery in trends for alcohol stocks, which seems unlikely, he says. "No easy cure for US hangover," he says. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

March 26, 2026 13:42 ET (17:42 GMT)

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However, Wall Street's estimates reflect a rosier recovery in trends for alcohol stocks, which seems unlikely, he says. \"No easy cure for US hangover,\" he says. 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