- Sprout Social research finds social media rises to the primary channel for breaking news discovery, overtaking TV.
- Trust drops as 88% say AI-generated video tools have eroded trust in the news they see on social media.
- Feed quality concerns widen, with 56% reporting they see “AI slop” often or very often.
- User engagement narrows as 66% say they are more selective about what they engage with than a year ago.
- Overall sentiment holds up, with 65% saying their trust in social media overall has remained the same or increased over the past year.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Sprout Social Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202603250900PRIMZONEFULLFEED9677749) on March 25, 2026, and is solely responsible for the information contained therein.
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