Mohawk Likely to Follow Competitors' Price Increases -- Market Talk

Dow Jones03-27

1349 ET - Mohawk Industries is likely to raise prices now that competitors Engineered Floors and Shaw have done so in response to the conflict in the Middle East, say Truist analysts Keith Hughes and Julian Nirmal. Mohawk is particularly likely to raise prices for its soft surface lineup, which has more exposure to rising petrochemical input prices. Higher prices could lead the product mix for flooring companies to suffer with consumers trading down to stay in budget, as has happened in recent years. "Breaking this trend would be a big win for the industry, but we are not sure anything has changed to foretell this," the analysts say. (nicholas.miller@wsj.com)

(END) Dow Jones Newswires

March 26, 2026 13:49 ET (17:49 GMT)

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Higher prices could lead the product mix for flooring companies to suffer with consumers trading down to stay in budget, as has happened in recent years. \"Breaking this trend would be a big win for the industry, but we are not sure anything has changed to foretell this,\" the analysts say. 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Mohawk is particularly likely to raise prices for its soft surface lineup, which has more exposure to rising petrochemical input prices. Higher prices could lead the product mix for flooring companies to suffer with consumers trading down to stay in budget, as has happened in recent years. \"Breaking this trend would be a big win for the industry, but we are not sure anything has changed to foretell this,\" the analysts say. 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