GiG Software partners with Sportradar’s Vaix to add AI personalization to iGaming platform

Reuters03-31

GiG Software partners with Sportradar’s Vaix to add AI personalization to iGaming platform

GiG Software entered partnership with VAIX, Sportradar unit, to integrate AI-driven personalization across its iGaming platform ecosystem.
Integration targets individualized sports betting recommendations, casino content personalization, retention marketing tools such as churn prediction.
GiG expects rollout to support operators across 31+ regulated markets, aiming to lift engagement, retention, lifetime value.
VAIX cited operator results since 2017 including 126% higher email click rates, 142% higher average bet size.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. GIG Software plc published the original content used to generate this news brief via Cision (Ref. ID: 202603310200BITN____UKPR__EN_20260330-BIT-2840-0) on March 31, 2026, and is solely responsible for the information contained therein.

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