- NIQ’s MRI-Simmons expanded its partnership with TransUnion to widen distribution of research-driven audience segments via TruAudience Data Marketplace.
- Agreement adds access to thousands of modeled segments built from MRI-Simmons consumer research for omnichannel audience planning, analysis, and activation.
- Brands can also develop custom audience definitions with MRI-Simmons, then activate them through TransUnion’s TruAudience platform.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief via Business Wire (Ref. ID: 20260402871064) on April 02, 2026, and is solely responsible for the information contained therein.
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