- B3 Now, part of B3 Consulting Group, entered a partnership with Tenon to strengthen CRM capabilities on ServiceNow.
- Collaboration aims to connect marketing, sales, service on a single platform to reduce fragmented data, siloed systems, governance gaps.
- B3 Now will provide ServiceNow design, implementation expertise.
- Tenon will add marketing automation embedded directly in ServiceNow to support a unified customer journey across lifecycle.
- Partnership targets broader adoption of ServiceNow as an end-to-end customer experience platform.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. B3 Consulting Group AB published the original content used to generate this news brief on April 02, 2026, and is solely responsible for the information contained therein.
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