Nike: Turnaround Plan Progressing at Different Rates -- Market Talk

Dow Jones04-01

1724 ET - Nike reiterates that its turnaround strategy, which it calls Win Now, is making progress at different paces across its portfolio. "The areas we prioritized first continue to drive momentum," CEO Elliott Hill says. The sneaker and athletic apparel company says its turnaround efforts will continue to affect results over the balance of the calendar year, and remains confident it can return to profitable growth in the long term. "The work is not finished, but the direction is clear, our teams are moving with focus and urgency, and our foundation is getting even stronger to build the future of NIKE," Hill says. (kelly.cloonan@wsj.com)

 

(END) Dow Jones Newswires

March 31, 2026 17:24 ET (21:24 GMT)

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