DraftKings' Market Making Could Drive Prediction Markets Momentum -- Market Talk

Dow Jones04-01

1240 ET [Dow Jones]--DraftKings' prediction markets business is likely to drive long-term growth, particularly driven by market making, Benchmark analyst Mike Hickey says. The rollout of internal market-making capabilities could enhance liquidity, pricing control and overall unit economics, Hickey says. He views market making as a key driver of long-term value creating. As DraftKings introduces internal market making and potential institutional participation over time, the economics are likely to evolve as well, he says. DraftKings is expected to soft-launch its prediction markets platform ahead of the World Cup, with a full launch slated before the NFL season. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

March 31, 2026 12:43 ET (16:43 GMT)

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