PVH Eyes 'Love Story' as Potential Boost for Calvin Klein -- Market Talk

Dow Jones04-01

1711 ET - PVH, owner of Calvin Klein, is closely watching the response to the TV series Love Story, which follows Carolyn Bessette Kennedy during her time working at Calvin Klein. "The timeless power of Calvin Klein is reflected in the cultural resonance of Love Story, demonstrating the brand's ability to connect with the zeitgeist across generations of consumers," Chief Executive Stefan Larsson says. The show has gained popularity among Gen Z for its '90s fashion. In 4Q, which ended days before the show premiered, Calvin Klein wasn't a stand-out, with sales growing at a slower pace than PVH's other main brand Tommy Hilfiger. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

March 31, 2026 17:11 ET (21:11 GMT)

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