L’Oréal completes acquisition of Kering Beauté, including Creed perfume house

Reuters04-01

L’Oréal completed acquisition of Kering Beauté, including luxury fragrance house Creed.
Deal includes 50-year exclusive licenses to create, develop, distribute fragrance and beauty products for Bottega Veneta, Balenciaga.
Gucci 50-year exclusive license rights set to begin once current Coty license expires.
Parties continued talks on longevity and wellness opportunities via a joint venture.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. L'Oréal SA published the original content used to generate this news brief on March 31, 2026, and is solely responsible for the information contained therein.

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