Procter & Gamble Signs Multi-Brand Partnership with WNBA

Dow Jones04-08

By Katherine Hamilton

Procter & Gamble signed a multi-year partnership with the Women's National Basketball Association encompassing multiple brands.

The consumer-products company said Tuesday the partnership will include Secret deodorant and Olay skincare.

The new partnership marks an expansion from P&G's 2023 collaboration between the WNBA and its textured haircare brand Mielle. The new deal also involves collaborations with players A'ja Wilson and Paige Bueckers.

Starting with the WNBA draft later this year, Tampax will be added to the partnership brands. Additional brands including Downy, Gillette Venus, Olay and Tide will be introduced as partners throughout the season.

Write to Katherine Hamilton at katherine.hamilton@wsj.com

(END) Dow Jones Newswires

April 07, 2026 13:31 ET (17:31 GMT)

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