By Katherine Hamilton
GoPro plans to cut 23% of its workforce, as the company struggles to return to profitability.
The wearable camera maker said Tuesday its board approved a restructuring plan to slash costs, which will entail cutting 145 employees. GoPro's headcount at the end of the first quarter was 631 workers, it said.
The job cuts are slated to happen in the company's second quarter, and are expected to be complete by the end of this year.
GoPro said it expects a charge of $11.5 million to $15 million related to its restructuring plan, including severance payments and healthcare benefits.
Chief Executive and founder Nicholas Woodman told analysts in March that the company was facing several macroeconomic pressures, including tariff and memory costs, as well as supply constraints.
In early 2025, GoPro said it expected to return to profitability by the end of the fiscal year, but posted a loss of $9.1 million, or 6 cents a share, in its fourth quarter.
The San Mateo, Calif., company has been aiming to reduce operating expenses, as full-year revenue declined in 2025. In its most recently ended fourth quarter, the company said it had cut costs by 26% from the prior year.
To deal with waning growth, GoPro has broadened its hardware and software offerings. It is rolling out AI products, including an image processor. Last fall, Woodman completed a $2 million investment in the company to help fund new products.
GoPro had two rounds of job cuts in 2024, cutting 4% of its workforce in the first quarter of the year and 25% in the third quarter. It had 696 employees at the end of 2024.
Write to Katherine Hamilton at katherine.hamilton@wsj.com
(END) Dow Jones Newswires
April 07, 2026 17:06 ET (21:06 GMT)
Copyright (c) 2026 Dow Jones & Company, Inc.
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