Market Chatter: Panasonic Fights Counterfeits with Social Media Videos

MT Newswires Live04-07 10:16

Panasonic (TYO:6752) is using TikTok and other social media to protect its brand reputation amid a surge of counterfeit products and fraudulent ads across social media, Nikkei Asia reported on Tuesday.

In China, Panasonic's consumer electronics company's intellectual property division created a mock drama video for TikTok to illustrate the dangers of unreliable fakes, the publication said.

The company has posted similar awareness videos using a mock drama format on YouTube in Myanmar, Thailand, Vietnam, Indonesia, and other countries, the news agency said.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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